We use data to create innovative products and features for our customers. These help small businesses save time and make better decisions, and give advisors the information they need to help their clients thrive. Data is critical to innovation, and the opportunities to put it to work for the benefit of our customers are exciting.

With these opportunities, comes an obligation to use data responsibly, which we take very seriously. In 2020, we made a company-wide pledge to responsible data use and introduced a set of commitments into our business. These were updated in 2024, to ensure that as technologies continue to evolve, we keep pace with how we manage and use data.

Our latest responsible data use commitments ensure we continue to meet the expectations of our community, and remain a trusted and insightful small business platform.

What’s changed?

Our responsible data use commitments remain substantially the same. We’ve streamlined our commitments, grouping similar ones together. We’ve also clearly outlined how we meet each commitment, so we continue to be transparent about how we use and store your data.

Our updated commitments bring together the strong practices we’ve put in place over the years, and help address what we know our customers care about. This includes how we’re using technology like artificial intelligence in a responsible way to make customers’ lives easier.

What hasn’t changed are the values that underpin our approach to data use. We believe the updated commitments allow us to continue to innovate safely, and provide our customers and partners with assurances about how we keep their data safe and secure.

Our updated commitments

Here’s what our updated responsible data use commitments look like, at a high level.

You can find more information about how Xero uses and stores data responsibly, by visiting the responsible data use commitments page on our website. You can also see our terms of use, privacy notice and data processing terms.

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