If you or your clients are looking for ways to grow profits, drop prices or pay staff more, then one strategy is to lift productivity in your business. But what is productivity exactly (hint: it’s not about working longer hours), and how can you lift it in your small business or practice?

What is small business productivity?

Small business productivity is the measure of how much value a business can produce using the resources it has at its disposal (ie staff, capital, materials). It’s usually measured using the dollar-value of outputs per hour worked or per employee. To put it more simply: sales/hour or sales/employee. Generally, the higher the sales/hour, the more productive a business is.

New insights on small business productivity

We’ve released a new Xero Small Business Insights (XSBI) report, Small business productivity: Trends, implications and strategies, looking at recent small business productivity trends across Australia, New Zealand and the United Kingdom. In addition to trends and insights, the report also provides some tips on how you can lift productivity in your business and for your clients.

Measuring labour productivity isn’t new, but what’s out there is generally broader, slower to be released and covers longer periods of time (quarterly or annual). Methodologies also tend to differ. From what we can tell, this XSBI data is the first time that small business labour productivity has been measured using anonymised and aggregated data (not surveys) for small businesses only, on a monthly basis, and using the same methodology across each country. 

Technology can improve productivity

One of the main findings of the report was evidence of the productivity boost small businesses can get from embracing digital tools. 

General economic wisdom is that small businesses tend to have lower productivity than large businesses. But our study found that, particularly after the pandemic, small businesses tended to have higher productivity growth when compared with data covering all businesses in a country.

One reason for this result is down to a key characteristic of the small businesses in the XSBI data set – by definition they all use at least some form of technology (like Xero) to help run their business, and they have an accountant or bookkeeper too. This finding really highlights the benefits that digital technology (or digitalisation) can deliver to small businesses that embrace it, especially with the help of their advisors.

It also highlights the huge opportunity available to governments from policies that encourage all small businesses to embrace digitalisation in their operations.    

How did the pandemic impact productivity?

Unsurprisingly, productivity in all three countries took a hit during the peak pandemic years of 2020 and 2021. Many small businesses were forced to temporarily close but still paid their staff, thanks to government wage subsidy schemes. This meant that even though businesses were paying staff, they were producing or selling much less, resulting in much lower productivity.

Once economies re-opened, sales took off but small businesses struggled to find more staff. Existing workers had to step up and lift their productivity to keep up with the surge in customers. As things settled down, this post-pandemic ‘productivity spike’ unwound due to slowing sales growth and the need to train some of the newly hired staff. Come December 2023, all three countries’ productivity has slipped below pre-pandemic averages. 

This softening of productivity over 2023 adds to the economic challenges we face: how to lift economic growth and get inflation back to normal as quickly as possible. Boosting productivity is a great way to do both of these.

What does this mean for your business?

Productivity is about working smarter – it’s not about working longer hours. If you and your clients already use tech tools in your businesses, then you’re already ahead of your competitors that aren’t. But that doesn’t mean your businesses are as productive as they could be. To help understand how to lift productivity in your businesses, we’ve put together a handy guide: Increasing productivity in small business.

The steps you and your clients can take fall into four broad areas:

Find tools that amplify your work and invest in them. You could start this by simply finding out which Xero App Store apps might be useful to add to your stack and help you run your business better

Reevaluate your current processes: are they really working?

Set your workers up for success through upskilling and training

Harness your entrepreneurial skills to build a business that operates at its full potential

What’s next?

Wondering how your industry’s productivity compares to others? Or are the clients you serve more or less productive than those in neighbouring regions? Then stay tuned for the second part of this series, to be released later this year. It takes an even deeper dive into productivity data by looking at industry and regional level performance.

If you’re interested in finding out more about how small businesses are performing visit Xero Small Business Insights for more regular data and analysis.

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